PROJECT 06 / 07
06
MOCK & PROPER — BRAND IDENTITY
Branding / Visual Identity / Campaign Design
CHALLENGE
Create a professional brand identity that feels cohesive, memorable, and adaptable across digital and print applications.
MISSION
Develop a timeless visual identity through thoughtful typography, a versatile logo system, and consistent brand elements that communicate Mock & Proper's personality.
SOLUTION
Designed a complete branding system featuring the primary logo, secondary marks, color palette, typography, and branded mockups. Developed campaign materials that demonstrate the identity across lifestyle imagery and promotional applications.
REFLECTION
This project strengthened my understanding of brand systems and reinforced the importance of consistency, scalability, and purposeful design when creating an identity that can grow with a business.